The business side of story writing: How to get your work published and reach a wider audience

As a writer, your ultimate goal is to share your stories with the world and connect with readers. However, getting your work published and reaching a wider audience can be a daunting task. This is where the business side of story writing comes into play. By understanding the ins and outs of the publishing industry, you can increase your chances of success.

So, how do you get your work published and reach a wider audience? Here are some tips to help you get started.

Find a Literary Agent:

Think of a literary agent as your guide through the often complex and overwhelming world of publishing. They are your champion, your advocate, and your sounding board. A good literary agent can help you navigate the ins and outs of the publishing industry, from finding the right publisher for your work to negotiating contracts and securing book deals.

When looking for a literary agent, it’s important to do your research. Look for agents who specialize in your genre and who have a track record of working with successful authors. You can find literary agents through online directories or by attending writing conferences and networking events.

Don’t be afraid to reach out to agents and query them about your work. Be prepared to pitch your story and provide a synopsis, as well as a writing sample. Remember, a good agent is someone who believes in your work and is passionate about helping you succeed.

By finding the right literary agent, you can increase your chances of getting your work published and reaching a wider audience. So take the time to do your research and find an agent who is the perfect fit for you and your work.

Submit to Publishers:

Submitting your work to publishers is like putting your heart on the line. It can be nerve-wracking, exciting, and ultimately, a test of your patience. But don’t let that stop you from taking the plunge and putting your work out there for the world to see.

With the help of your literary agent, you can research publishers that specialize in your genre and submit your work according to their submission guidelines. It’s important to follow these guidelines carefully, as they can vary widely between publishers.

Submitting your work to publishers is a competitive process, and rejection is almost inevitable. But don’t be discouraged! Many successful authors have faced rejection before finally finding a publisher who believed in their work.

If you do face rejection, keep submitting your work to different publishers until you find the right fit. And remember, rejection is not a reflection of your talent or the quality of your work. It’s simply a part of the journey to becoming a successful author.

So take a deep breath, gather your courage, and submit your work to publishers. Who knows? The next one you submit to could be the perfect match for your story.


If the traditional route of finding a literary agent and publisher isn’t your cup of tea, don’t worry! There are other options for getting your work out there, including self-publishing.

Self-publishing puts the power in your hands, allowing you to have complete control over the content and design of your book. It’s a great option for those who want to get their work out there quickly and on their own terms.

There are a variety of platforms available for self-publishing, including Amazon Kindle Direct Publishing and IngramSpark. These platforms allow you to publish your work as an e-book or print-on-demand book, making it accessible to a wide audience.

While self-publishing can be a great option, it’s important to note that it does come with its own set of challenges. You’ll need to handle all aspects of publishing, from editing and formatting to marketing and promotion. But with the right tools and resources, self-publishing can be a rewarding and successful route to publication.

So if traditional publishing isn’t for you, don’t give up on your dream of getting your work out there. Consider self-publishing as a viable option to reach a wider audience and share your stories with the world.

Build Your Author Platform:

Building an author platform is like building a bridge that connects you to your readers. It’s a crucial step in reaching a wider audience and promoting your work.

To start building your author platform, you’ll need to create a website, establish a social media presence, and start building an email list. These channels will allow you to connect with your readers, promote your work, and establish yourself as a credible author.

Use your website to showcase your work, share your story, and connect with readers. It’s a great place to host your blog, post updates on your work, and even sell your books.

Social media is another powerful tool for building your author platform. Use platforms like Twitter, Facebook, and Instagram to engage with your followers, share content related to your genre, and promote your work. You can even use paid advertising on social media to reach a wider audience and drive more traffic to your website.

Building an email list is also an effective way to reach your readers directly. Use your website and social media channels to collect email addresses from interested readers, and then use email marketing to promote your work and engage with your subscribers.

Remember, building an author platform takes time and effort. But with consistency and dedication, you can establish a strong presence online and reach a wider audience of readers who will love your work.

Book Marketing:

You’ve put in the hard work of writing and publishing your book, but your journey as an author is far from over. Now, it’s time to market your book and get it in front of a wider audience.

Creating a book launch plan is crucial for a successful book launch. This plan should include a mix of online and offline marketing tactics to reach your target audience. Social media is a great tool for promoting your book, but don’t forget about traditional marketing tactics like book signings and author readings.

One effective way to get your book in front of new readers is by reaching out to book bloggers, podcasters, and book clubs. These influencers can provide valuable exposure for your book and help generate buzz around your launch.

Another strategy is to consider running ads on social media or Amazon to reach a wider audience. Targeting your ads to specific demographics or interests can help increase the effectiveness of your advertising campaign.

Remember, book marketing is an ongoing process. Don’t stop promoting your book after your launch, continue to engage with readers through social media and email marketing, and consider attending book festivals and events to connect with potential readers.

With a solid book marketing plan in place, you can reach a wider audience and increase your chances of success as a published author.


Congratulations, aspiring writer! You have the power to create compelling stories that can capture the hearts and minds of readers. However, it’s no secret that getting published and reaching a wider audience can be an uphill battle. The good news is that understanding the business side of writing can significantly increase your chances of success.

Becoming a successful author takes hard work, dedication, and a willingness to learn the ins and outs of the publishing industry. By following these tips, you’ll be well on your way to getting your work published and sharing your stories with the world. So, what are you waiting for? Let’s get started on your journey to becoming a successful author!

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